Online training, templates and tools for marketing
A smarter way for you to learn the skills you need to experience success in your career and in business.
Enterprise Business Membership
Plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.
Keep up-to-date with the latest digital techniques
Grow and manage your business' marketing and digital transformation strategy
Our RACE Digital Marketing Planning qualification will help you and your team create a structured digital marketing plan and budget. Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing.
Gain exclusive access to all our comprehensive e-learning courses covering essential digital marketing channels.
Review, monitor and report on team progress with a management dashboard to compare skills and assign courses.
Key benefits of Enterprise Business Membership
Dedicated digital transformation guidance
We can help you plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.
Create an integrated marketing strategy
Often communications between larger teams lead to many strategies within a business that are not aligned. Stop marketing in silos and let us help you create one integrated strategy using our RACE framework.
Improve technology and digital channel ROI
Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important business KPIs. Compare digital marketing performance across the customer lifecycle or marketing funnel year-on-year or previous reporting periods.
Achieve your key marketing responsibilities to improve business results
Digital transformation - Launch/roll-out transformation projects that meet essential business goals.
Strategic communications - Create integrated marketing, product, and communications strategies and budgets.
Objective setting and evaluation - Improve dashboard/KPI monitoring to communicate value generated.
Training and development - Manage and develop internal team resources and skills for ongoing CPD.
Tactical initiatives - Improve ROI from activities by learning the latest best practice techniques.
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