Is your E-commerce or Retail business competing online?
With so much competition, you need to stand out
Digital Transformation within the pharma and healthcare sectors has been accelerated by COVID-19 – many more people are making purchase decisions online, and as a result competing online is harder than ever.
You need to be visible to your potential customers, instill trust in your brand and – once converted – engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming. Thankfully, there’s a solution to this problem.
The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for the pharma and healthcare sectors, focused on your customer lifecycle.
The Smart Insights RACE Framework
Build an agile, strategic approach to integrating your marketing activities
To reach and convert HCPs or patients through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.
The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.
giải pháp chuyển đổi số hữu ích, được công nhận trên toàn quốc
Được tin cậy bởi các nhà chuyển đổi số, các đối tác và khách hàng trên toàn quốc
Use the RACE Growth Process to win, reach and convert more customers
The RACE Growth Process is a tried-and-tested methodology to support the growth of pharma and healthcare organizations. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
Dedicated digital transformation guidance
Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.
Create an integrated, omnichannel marketing strategy
Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.
Monitor, measure and improve your ROI
Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.
Start creating your RACE marketing strategy today
Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.
Starter
Growing your small business (including consultants and agencies)
$175
per month
Includes:
RACE Marketing Framework
- Learn and apply the RACE Framework
- Create, optimise and measure your strategy
- Find, convert and engage your customers
Marketing Strategy toolkits
- Learning Paths, online training
- Integrated guides, templates and tools
- Learn, apply and measure your results
- 3 Marketing Strategy toolkits
- Startup and Small Business toolkit
Quick Wins micro-learning
- 50+ actionable marketing techniques
- Quick to learn and apply
- Supported by guides and worksheets
Marketing Channel toolkits
- Guides, templates and online training
- Learn, apply and measure your results
- 7 Channel Essential toolkits
Access limitations
- None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses
Professional
Structured team training and strategic advice for larger business
$296
per month
Everything in Starter, plus:
Complete training for your team
- Identify and close skill gaps
- Improve ROI from marketing
- Engage and retain your employees
Business toolkits
- Learning Paths, online training
- Integrated guides, templates & tools
- Learn, apply and measure your results
- 9 Advanced Business toolkits
In-depth assistance
- Named Customer Success Manager
- On-boarding and regular assistance
- Monthly feedback calls
- Consultancy options (additional charge)
Access limitations
- None - gives unlimited resource access to all toolkits and online training courses
