Is your E-commerce or Retail business competing online?

With so much competition, you need to stand out

Digital Transformation within the pharma and healthcare sectors has been accelerated by COVID-19 – many more people are making purchase decisions online, and as a result competing online is harder than ever.

You need to be visible to your potential customers, instill trust in your brand and – once converted – engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming. Thankfully, there’s a solution to this problem.

The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for the pharma and healthcare sectors, focused on your customer lifecycle.

The Smart Insights RACE Framework

Build an agile, strategic approach to integrating your marketing activities

To reach and convert HCPs or patients through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.

The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.

giải pháp chuyển đổi số hữu ích, được công nhận trên toàn quốc

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Các khóa học, hướng dẫn, mẫu và công cụ
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Được tin cậy bởi các nhà chuyển đổi số, các đối tác và khách hàng trên toàn quốc

Use the RACE Growth Process to win, reach and convert more customers

The RACE Growth Process is a tried-and-tested methodology to support the growth of pharma and healthcare organizations. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.

Dedicated digital transformation guidance

Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.

Create an integrated, omnichannel marketing strategy

Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.

Monitor, measure and improve your ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.

Start creating your RACE marketing strategy today

Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.


Growing your small business (including consultants and agencies)


per month


RACE Marketing Framework

- Learn and apply the RACE Framework
- Create, optimise and measure your strategy
- Find, convert and engage your customers

Marketing Strategy toolkits

- Learning Paths, online training
- Integrated guides, templates and tools
- Learn, apply and measure your results
- 3 Marketing Strategy toolkits
- Startup and Small Business toolkit

Quick Wins micro-learning

- 50+ actionable marketing techniques
- Quick to learn and apply
- Supported by guides and worksheets

Marketing Channel toolkits

- Guides, templates and online training
- Learn, apply and measure your results
- 7 Channel Essential toolkits

Access limitations

- None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses


Structured team training and strategic advice for larger business


per month

Everything in Starter, plus:

Complete training for your team

- Identify and close skill gaps
- Improve ROI from marketing
- Engage and retain your employees

Business toolkits

- Learning Paths, online training
- Integrated guides, templates & tools
- Learn, apply and measure your results
- 9 Advanced Business toolkits

In-depth assistance

- Named Customer Success Manager
- On-boarding and regular assistance
- Monthly feedback calls
- Consultancy options (additional charge)

Access limitations

- None - gives unlimited resource access to all toolkits and online training courses

Need to know more?

Find out how the RACE Growth Process can help your pharma or healthcare business achieve results from marketing with a customized, no-obligation demonstration. We’ll show you the tools, templates and training you’ll use to plan, manage and optimize your marketing strategy.